Formerly known as Class-ify, Fortis are an online business consultancy helping coaches and personal trainers unlock their potential, find new clients and grow their business.

Having outgrown their old business format and no longer feeling like their brand identity the team at Fortis engaged us to create an energetic, dynamic and strong new look for this new chapter.

Collaboratively, we decided on the name Fortis (Latin: Strength) and a tagline and slogan that captured the redefined business.

The visual identity feels modern, approachable, dynamic and symbolic of growth.