Folks Coffee Co. is a new coffee hub coming to Norwich’s new food hall, Yalm. Serving locally roasted coffee and pastries for the early risers and lunchtime traffic, before transforming into a cocktail bar for anyone passing by after 5.

We worked with the folks at Folks to create a modern, fun and quirky brand that would connect with the trendy Norwich Arcade clientele. The hand-drawn line illustrations and simple monospace type feel creative, yet balanced and minimalist.